ABOUT P323

Every athlete has a story worth telling.

The question is whether the right people ever hear it.

Talent deserves a real shot.

01 WHY WE EXIST

Too many talented athletes never get their shot.

Not because they lack the skill, the work ethic, or the heart to compete at the next level. They get overlooked because nobody gave them the tools to be found. That ends here.

The recruiting industry is broken. And athletes are paying for it.

Not just financially — though that’s part of it. Families are spending thousands of dollars on services that overpromise and underdeliver. But the bigger cost is the one you can’t put a price on: the athlete who never got seen. The senior who ran out of time. The sophomore who didn’t know where to start.

The youth sports industry has a predatory pricing problem. High-cost services marketed to the families who can least afford them. Cookie-cutter profiles that do nothing. Recruiting “help” that stops the moment the check clears.

Volleyball athletes deserve better. P323 exists to give it to them.

02 WHY NOW

Every day without the right resources is a missed opportunity.

Recruiting doesn’t wait. College coaches are building rosters right now. They’re watching film, filling spots, and making decisions — and the athletes who aren’t in front of them simply don’t exist.

That’s not dramatic. That’s just how it works.

We built P323 Volleyball because the gap between where the recruiting industry is and where it needs to be is costing athletes their futures. Not someday. Today. Every athlete who doesn’t have a profile, doesn’t know how to reach out to a coach, or doesn’t understand the timeline is falling further behind — through no fault of their own.

The tools exist. The knowledge exists. The only thing missing was a platform built to put both in the hands of every athlete — not just the ones whose families can afford to pay for access.

That’s the platform we built.

03 THE NAME

3 + 2 + 3 = 8

The name says everything.

A prospect is an athlete with talent, promise, and the opportunity to reach the next level. It’s also a future possibility — something on the horizon worth pursuing. And in the oldest sense of the word, a prospect is hope. What lies ahead. What has been promised. What you’re moving toward.

The 323 is where it gets personal.

Colossians 3:23“Whatever you do, work at it with all your heart.”

That’s not a religious slogan. It’s an operating standard. It means showing up for the athlete who hasn’t gone viral yet. It means being honest when a family needs to hear something hard. It means doing the unglamorous work because the athlete in front of you is worth it.

Here’s something that still gets us: 3 + 2 + 3 = 8. The infinity symbol. Work done today, done with excellence and integrity, done for something bigger than yourself — that work echoes. It compounds. It matters beyond the moment it’s given.

You don’t have to share our faith to share our conviction. If you believe every athlete deserves a real shot — that talent shouldn’t be gatekept by price, and that no kid should get overlooked because nobody showed them the way — you’re already standing on the same ground we are.

Athletes First. Serve Always. That’s not a tagline. It’s how we operate.

04 WHO WE ARE

Built by people who’ve been in the arena.

P323 is what happens when two people who believe in athletes more than they believe in the industry decide to build something better.

Matt Williams

CO-FOUNDER / ATHLETE / BUILDER

Matt Williams played baseball at Duke University, was drafted by the Chicago Cubs, and learned firsthand what happens when your identity is built on performance. When baseball ended, the question he had to answer — who am I when the scoreboard goes away? — became the foundation for everything he does today.

Matt brings years of experience in digital media, brand development, and mission-driven leadership to P323. He knows what it takes to build something that actually serves people. More importantly, he knows why it matters.

Dustin Stinnett

CO-FOUNDER / COACH / EDUCATOR

Dustin Stinnett is a former collegiate athlete and Academic All-American whose coaching career spans two decades and three sports. He has developed young athletes at every level and spent every year of it convinced that athletics, done right, builds more than players. It builds people.

Dustin’s conviction is simple: an athlete’s identity is not tied to their success in a sport. It is revealed in the character they display during both success and failure.

05 OUR STANDARD

ATHLETES FIRST. SERVE ALWAYS.

Here’s what that actually means.

The athlete is the filter.

It means every decision we make runs through a single filter: does this put the athlete first? Not the parent’s ambition. Not the bottom line. The athlete.

Access is a conviction.

It means affordable isn’t a marketing word for us — it’s a conviction. Excellence shouldn’t be gatekept by price. A family’s zip code or bank account should have nothing to do with whether their athlete gets a real shot.

We keep showing up.

It means we don’t disappear after you sign up. We show up for the athlete who hasn’t gone viral yet. We do the unglamorous work. We tell the truth even when it’s hard to hear.

We play the long game.

It means we’re playing a long game. Viral moments and overnight success are not the goal. The goal is the athlete who gets to campus ready — not just recruited, but equipped. Not just placed, but prepared.

EVERY ATHLETE HAS A STORY WORTH TELLING.

Make sure the right people hear it.

We built P323 Volleyball to do exactly that.

Coming soonAthletes First. Serve Always.